HSBC Apple Pay

RUNNER

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Year of production: 2016

Agency: JWT, London

Role: Concept / Copywriter

Director: Siri Bunford

Whatever dream we're chasing, a helping hand goes a long way.
That's the truth we wanted to tell when launching HSBC's new Apple Pay feature with a 30' TVC, going from script to screens in just a few weeks.

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Track: Changing by Sigma Ft. Paloma Faith.