HSBC Apple Pay

RUNNER

Year of production: 2016

Agency: JWT, London

Role: Concept / Copywriter

Director: Siri Bunford

Whatever dream we're chasing, a helping hand goes a long way.
That's the truth we wanted to tell when launching HSBC's new Apple Pay feature with a 30' TVC, going from script to screens in just a few weeks.

Track: Changing by Sigma Ft. Paloma Faith.