HSBC Apple Pay
Year of production: 2016
Agency: JWT, London
Role: Concept / Copywriter
Director: Siri Bunford
Whatever dream we're chasing, a helping hand goes a long way.
That's the truth we wanted to tell when launching HSBC's new Apple Pay feature with a 30' TVC, going from script to screens in just a few weeks.
Track: Changing by Sigma Ft. Paloma Faith.