Oakley

Concept Studio

Mission: Galaxy Frogskins

Year of production: 2019

Agency: Luxottica

Role: Creative / Copywriter

To mark the 50th anniversary of the iconic moon landing, Oakley went on a mission to create a super limited edition piece of eyewear that was out of this world. With 25 legendary Frogskins sunglasses hand-customized and ready for lift-off, it was our assignment to deliver a stellar digital journey that got more than the die-hard Oakley collectors excited. Sold out within minutes from launch with pieces already orbiting blogs and far corners of the deep internet, the mission was not only a great success but enough to go down in Oakley.com history.

Fully immersive digital experience made for desktop and mobile.
Included teasing, launch and post launch phases that told a fictional story of how these limited edition sunglasses came to Earth.
Told online and supported through social media.
Oakley.com launch 
Tease IG story driving to oakley.com where users could find out more about the "mission".
Tease IG story driving to oakley.com where users could find out more about the "mission".
Tease IG story driving to oakley.com where users could find out more about the "mission".
Launch IG story driving to oakley.com where the limited edition could be purchased.