KFC

HOW DAREDEVIL

ARE YOU?

Year of production: 2016

Agency: Fabric, London

Role: Concept / Copywriter

The Colonel and his crew wanted to promote their new Daredevil Bites containing three levels of spice. So we created 'How Daredevil Are You?' – a Facebook game that challenges you to take on embarrassing social dares according to different levels of heat. They include status updates, photo uploads, video shares and check-ins. The more punishing the spice, the more punishing the dare.