Coca-Cola

FUTURE LEGENDS

Year of production: 2019

Agency: McCann, Milan

Role: Concept / Copywriter

Giving teens the power to decide the future of music.
Four cans. Four genres. And only one possible Coca Cola Future Legend. As voted by the public and trained by one of four Future Legend mentors. Last Legend standing earning themselves a record deal signed by Coke. Stay tuned.

Scan. Audtion. Vote. Support your favourite Future Legend.